Recently I’ve been discussing the Four Rules of Engagement as they apply to the sales process, and the K-12 sales process in particular (though they apply in every encounter we have — even encounters we have with ourselves!). To drive home the fourth rule of engagement, “you can help shift another person’s perspective”, I developed Five Maximizing Maxims to remember.
You can read the article, which is posted to the Selling to Schools website, here.
I also sat down with Glen McCandless of Selling to Schools to discuss these maxims. You can listen to the podcast below:
…or Listen to internet radio with Selling to Schools on Blog Talk Radio.