Fad or trend? Opportunity can be found in both. Just be sure you know the difference.
If you aren’t setting the trends, you can still create revenue opportunities by getting in at the front of the curve with fads that ride the coattails of the trends. Fads like laptops, iPhones, texting – all generate short-term revenue, and can for years. But a key trend associated with these fads–mobility–offers long-term revenue streams.
Line your pockets with the fads; take the trends to the bank.