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A New Message for the New Year

For those of you that know me or have read or listened to my work, you know that the core of my work is about focusing in on how individuals and organizations define themselves in relations to others. I focus on self-definitions, and the stories we tell ourselves about ourselves—again, both individually and organizationally.

It has always been difficult for me to explain to those who aren’t familiar with my work how what I do is different from how most consultants work. While my processes are fairly consistent, each client is unique and therefore must be approached differently.

I have finally culled the essential and critical aspects of the process I bring to my clients in the simplest manner yet. I’m excited to share this with everyone who is interested, as I believe it is the reason my consulting work has succeeded so consistently with so many different clients regardless of their respective challenges.

We have decided to devote an entire page on the website to explain the intricate and inextricable human sequence that drives all individual and organizational behavior. It is the key to changing outcomes because it focuses first on meaning and definition, literally changing hearts and minds, before it provides solutions and recommends changes.

This is the key: Self-definition drives perception. Perception helps create what something means. We then behave to what we’ve defined, the way we define it.

My work starts in the beginning of this sequence, which I believe distinguishes it from what most consultants provide. Once definitions and meaning shift, people naturally behave according to the new understanding. Trying to change people’s behavior without changing the way they understand things will only bring a modicum of success, or more likely continuing frustration.

To learn more, feel free to check out the page on the Caruso Leadership website: http://www.carusoleadership.com/about/

I am opening up comments for this blog post, as I hope to constantly improve the message. I wish all of you a very happy 2010 – make it an undeniable year!

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